Privacy Policy

1. Introduction

VanityFi provides tools for searching, purchasing, and managing custom local and toll-free phone numbers and related communication services. We are committed to protecting your privacy and handling personal, payment, and communications data responsibly.

2. Information We Collect

A. Personal Information

• Name
• Email address
• Phone number(s)
• Billing address and other account details
• Account login credentials (stored securely)

B. Payment Information

• Payment method details required to complete a purchase
• Transaction history (e.g., order totals, timestamps, last 4 digits if provided by your processor)

C. Phone Numbers & Telephony Data

• Phone numbers you search for, purchase, reserve, or manage
• Provisioning status and routing settings (e.g., forwarding destinations)
• Call and messaging metadata (timestamps, delivery status, direction, and technical logs)

Depending on your configuration, voice or messaging content may be processed to provide service functionality. VanityFi minimizes access to content and limits access to authorized personnel for support, troubleshooting, and compliance.

D. Technical & Usage Data

• IP address
• Device and browser information
• Pages viewed, features used, and actions taken
• Log data for reliability, debugging, and security

E. Support & Communications

• Messages or emails you send to customer support
• Account-related communications and confirmations

3. How We Use Information

We use information we collect to:

• Provide, operate, and maintain VanityFi
• Enable number search, purchase, provisioning, and management
• Process transactions and prevent fraud
• Deliver support and respond to requests
• Improve security, performance, and user experience
• Comply with laws, carrier requirements, and regulatory obligations

4. Telephony & SignalWire Disclosure

VanityFi uses SignalWire to support communications features such as phone number provisioning, voice calling, SMS/MMS messaging, and related telephony capabilities.

SignalWire-related processing may include:

• Provisioning and managing phone numbers
• Routing calls and messages
• Generating delivery receipts and technical logs
• Applying carrier compliance checks and messaging rules

VanityFi does not sell or rent communications data. Any third-party processing is limited to what is necessary to provide services, maintain security, comply with law, or meet carrier requirements.

5. SMS & Messaging Compliance (TCPA/CTIA)

If you use VanityFi to send or receive SMS/MMS messages, you agree to comply with applicable messaging laws and industry requirements, including but not limited to TCPA and applicable carrier/industry guidelines (such as CTIA rules).

Prohibited uses include:

• Spam or unsolicited marketing without consent
• Fraud, phishing, or deceptive content
• Harassment or illegal content
• Attempts to bypass carrier restrictions or compliance checks

VanityFi may suspend or terminate accounts for suspected abuse, carrier violations, or legal noncompliance.

6. Email Communications

We may send emails to:

• Verify accounts and confirm transactions
• Provide receipts, service notices, and security alerts
• Respond to support requests

Marketing emails are sent only where permitted by law and/or with your consent. You can unsubscribe from marketing emails at any time using the link included in those emails.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your data, including:

• Encryption in transit (SSL/TLS)
• Access controls and authentication
• Monitoring and logging to detect abuse
• Security updates and vulnerability management

No method of transmission or storage is 100% secure, but we work to protect your information using industry-standard practices.

8. Data Sharing

VanityFi does not sell your personal information.

We may share limited information with:

• SignalWire (telephony and phone number services)
• Payment processors (to complete transactions)
• Infrastructure/hosting providers (to run and secure the platform)
• Legal authorities if required by law, subpoena, or to protect rights and safety

Where feasible, we limit shared data to what is necessary for the stated purpose and require vendors to protect the data.

9. Cookies & Tracking

We may use cookies and similar technologies to:

• Keep you signed in and maintain sessions
• Remember preferences
• Measure traffic and improve services

You can disable cookies in your browser settings. Some features may not function properly if cookies are disabled.

10. Data Retention

We retain information only as long as needed to provide services, maintain security, comply with legal or regulatory requirements, resolve disputes, and enforce agreements.

When no longer needed, data is deleted or anonymized using reasonable practices.

11. GDPR Rights (EU/EEA Users)

If you are located in the EU/EEA, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion
• Restrict or object to certain processing
• Request data portability
• Withdraw consent where processing is based on consent

Legal bases for processing may include:

• Performance of a contract (providing the service you requested)
• Legitimate interests (security, fraud prevention, service improvement)
• Compliance with legal obligations
• Consent (where required)

12. CCPA/CPRA Rights (California)

If you are a California resident, you may have the right to:

• Know what personal information we collect and how we use it
• Request access to or deletion of your personal information
• Correct inaccurate personal information (where applicable)
• Opt out of the “sale” or “sharing” of personal information (VanityFi does not sell personal information)
• Not be discriminated against for exercising privacy rights

To make a request, contact us using the information in the “Contact” section below. We may need to verify your identity before fulfilling requests.

13. Children’s Privacy

VanityFi is not intended for children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us so we can delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated version on this page and update the “Last Updated” date above.

15. Contact

If you have questions or want to exercise privacy rights, contact us: